Blue Apron Holdings Inc APRN now offers meal kits in Amazon.Com, Inc. AMZN U.S. Amazon store without a subscription.
The move is a part of the continued expansion of the company’s third-party channel strategy to increase exposure to a broader pool of potential customers outside its ecosystem.
Blue Apron will offer a selection of meal kits, including its newest Ready to Cook options, Family Favorites recipes, and quick Heat & Eat meals.
Also, customers can purchase Blue Apron’s limited-time, special occasion boxes on the site, including a host of holiday options perfect for entertaining.
“By offering a selection of products in the U.S. Amazon store, we are able to provide Amazon customers the opportunity to buy a range of chef-curated meals that will arrive quickly to their door,” said chief product officer Josh Friedman.
While meal kits are sold in the U.S. Amazon store, boxes are directly shipped by Blue Apron operations.
Price Action: APRN shares are trading higher by 0.42% at $2.37 on the last check Tuesday.
