Gr4vy frees customers to focus on what matters most – their customers and e-commerce


According to eMarketer, the global retail payment space will grow to around $4.4 trillion by 2023. This exponential growth has led merchants of all sizes to build increasingly complex payment infrastructure to deal with an ever growing mix of payment methods and processors. But this approach has inevitably led to technical debt, inflexibility, potential regulatory difficulty and, ultimately, limits a merchant’s ability to serve customers.

Gr4vy frees customers to focus on what matters most – their customers and e-commerce

“Our aim is to fix this! We take the complexity out of merchants running payments infrastructure. We provide a cloud-native tool to let businesses orchestrate and optimise their payments using their intuitive interfaces (no engineering!), robust security, and simple, seamless implementation. Thus, customers are freed to focus on what matters most – their customers and e-commerce,” says John Lunn, founder and CEO at Gr4vy.

Gr4vy is the only payment orchestration platform (POP) built natively in the cloud with dependable cloud-native serverless infrastructure (IAAS). It offers the resilience, redundancy, and performance you expect from a cloud company.

A single-tenant cloud infrastructure reduces points of failure, prevents shared infrastructure risks, and commingling of data. This means  that a merchant never loses a transaction.

Gr4vy’s infrastructure also gives merchants the ability to expand and control their payment stack from anywhere through a single universal API, all while gaining the benefit of data localisation, reduced latency and failover redundancy.

Founded and co-founded in 2020 by US and UK payment experts John Lunn, Ali Minaei and Cristiano Betta, the company officially launched into the market in April of 2021.

Since then a team that includes pioneers and payment experts from Adyen, Braintree, Cybersource, Google, PayPal, Recurly, Spreedly, and Yoyo Wallet has been built. Its members have a deep understanding of the payment pain points merchants face when it comes to optimising their payment stack

Indeed, digital transformation has always been a topic of concern for merchants. Today’s customers want digital payment options to buy and pay for their e-commerce goods. It’s crucial then those merchants have payment platforms and services that support their customer’s needs and are able to evolve with them.

To meet these needs the Gr4vy platform has been designed with advanced capabilities and benefits. Its service agnostic and universal capabilities across PCI-level 1 payment credential vaulting, 3D Secure, tokenisation, Apple Pay, Google Pay and more ensures that merchants always have the flexibility they need across their payments stack.

Gr4vy makes it easy to add new service providers seamlessly with just a few clicks. The orchestration layer also instantly upgrades merchants’ payments stack to make them nimbler. The no-code dashboard centralises the management of all a merchant’s payment methods, providers, conditions and transactions and empowers them to do more, but  in less time.

Merchants can deploy Gr4vy instances worldwide to make sure their customers always have the payment solutions and options they need, regardless of location or potential regulation difficulty.

The platform’s advanced features and benefits mean merchants can streamline and manage payment methods, services and transactions, and powerful workflows all in one place while also taking on digital transformation through the power of cloud computing.


Image and article originally from Read the original article here.