Twitter Announces Its Next Experiment: Podcasts


Twitter Inc TWTR announced Thursday that it is launching a podcast feature on its website and app. Users will be able to listen to their favorite podcasts on the Twitter app.

The company has experimented with a product ideas in recent years with mixed results.

Fleets, an Instagram story-like feature, was rolled out and rescinded in less than a year. Twitter Spaces, a live audio feature similar to the Clubhouse app, debuted about a year-and-a-half ago and is still active today.

Twitter’s podcast announcement will build off of its existing Twitter Spaces interface. The company has already invested in and designed audio-sharing capabilities. 

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Twitter will most likely pursue some sort of advertising/revenue model to monetize the podcast feature on its site. The company historically has struggled to make money, despite a strong user base.

Twitter’s stock was quiet on the news, trading down less than 1% Thursday afternoon.

Spotify Technology SPOT stock was trading higher by about 2% at the time of writing.

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