One of the greatest Thanksgiving Day traditions will become more connected to the world of non-fungible tokens for a second straight year. Here are the details.
What Happened: The Macy’s Thanksgiving Day parade has been a staple in American history with 95 years of the New York-based parade featuring balloons. This year, lead sponsor Macy’s M is launching a metaverse experience and the ability to vote on a new parade balloon based on collections of popular non-fungible tokens.
Macy’s is hosting five NFT collections in a contest that will see the top vote getter secure a balloon in the 2023 Macy’s Thanksgiving Day parade.
The retailer will also launch a parade metaverse experience available on desktop and mobile, powered by OnCyber.
“The Macy’s Thanksgiving Day Parade returns to the Web3 virtual world this holiday season with a brand-new Parade experience that includes virtual galleries from five NFT projects and will give fans the power to select the first-ever NFT Macy’s Parade balloon,” according to Macy’s.
Fans will raise funds for Big Brothers Big Sisters of America through voting.
The parade and metaverse experience kick off at 9 a.m. ET on Thursday, Nov. 24, 2022.
The five collections featured for the 2022 parade will have galleries viewable from Thursday through Sunday, Dec. 4 at 11:59 p.m. ET. Fans can vote for their favorite project.
The five collections are Boss Beauties, Cool Cats, gmoney, Sup Ducks and VeeFriends.
Photo courtesy of Macy’s.
Image and article originally from www.benzinga.com. Read the original article here.